Electrified power, legendary 4×4 capability and commanding performance were front and center at Easter Jeep® Safari in Moab, Utah. The Jeep and Mopar® teams brought their A games again this year with an extraordinary lineup of custom-built 4×4 and 4xe concept vehicles, each one ready to conquer the iconic red-rock terrain and wow the thousands of off-roading enthusiasts who traveled in from all over the world.
“Easter Jeep Safari is the perfect opportunity for the Jeep brand to push the limits of four-wheel-drive development and, most importantly, to stay connected with our customers,” said Jim Morrison, Senior Vice President and Head of Jeep Brand North America. “Moab is a rite of passage for many Jeep [4×4] owners, and to own a Jeep vehicle is to truly understand the lifestyle – it’s what the Jeep brand is all about. Whether it’s a Jeep concept or the latest Jeep production vehicle, our customers have the chance to get up close and personal with our passion projects during this event. From a fully capable battery-electric vehicle (BEV) off-roader to rugged and powerful terrain tacklers, every concept is a true reflection of what our customers tell us they want and give a taste of where the future of the Jeep brand and off-roading can go.”
This year, ten distinctive Jeep and Mopar concept vehicles were equipped with an array of advanced powertrains. The notable lineup is punctuated by the triumphant return of Jeep Wrangler Magneto, the first BEV concept from the Jeep brand. The even more powerful and capable Jeep Wrangler Magneto 2.0 and four additional Jeep 4xe concept vehicles are a testament to the Jeep brand’s commitment to Zero Emission Freedom. Additionally, each concept features the latest production and prototype Jeep Performance Parts (JPP) by Mopar, developed with rigorous specifications and legendary 4×4 capability in mind.
“Teaming up with the Jeep brand, there is no better place than the annual Easter Jeep Safari to show off our latest production and custom innovations to true off-road enthusiasts,” said Mark Bosanac, North America Vice President, Mopar Service, Parts & Customer Care. “Unlike any other aftermarket offerings, our factory-tested and factory-backed Jeep Performance Parts are specifically designed and engineered to face the toughest trails in the world.”