Give your Ram truck a Mopar makeover

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Try it before you buy it – makes plenty of sense when you’re buying new clothes and sports gear. Now, you can do the same for your truck with the Ram by Mopar app.

Making its debut at the 2014 Detroit auto show, the totally free Ram by Mopar app lets you use your iPad or iPhone to virtually customize a Ram Truck 1500 with a variety of Mopar accessories.

Don’t worry if you can’t make it to Detroit for the North American International Auto Show (NAIAS) auto show, you can download it from the iTunes app store now!  Click here for the official app trigger.

Getting the Ram by Mopar app started is easy – just point your device’s camera at any Ram logo. This triggers the app to bring up a virtual Ram Truck and a whole menu of Mopar accessories. This short video shows you how that works.

Now, have fun mixing and matching side-mount step rails, wheels, cargo management fixtures and interior accessories. When you get the look you love, take the app to your favorite Chrysler Group dealership to get your Ram Truck your way!

Why did Mopar focus on the Ram Truck with this app? Simply put, the Ram is one of the most-customized vehicles in the Chrysler Group fleet. And the Mopar team plans to use what we learn from this start to help the app grow.

So, take a break from crushing the candy and design your sweet-looking Ram Truck with the Ram by Mopar app. Then make it real and make it yours.

Where does your truck makeover start – with the wheels or in the driver’s seat?