Moparians, meet the latest addition to the Mopar family: Mopar Miles.
Mopar Miles is a plush bear who you will want to tag-along for any trip in your Mopar vehicle – whether it’s to keep the kids entertained or to take a seat next to you.
Miles crawled into the Mopar world last weekend at our latest Road Ready event, ready to promote teen driving safety. A whole crew of Miles rolled up in style, with 192 plush bears stuffed into a 2015 Dodge Challenger. Road Ready attendees had a chance to guess how many bears were in the Challenger, and the winner received a free Mopar swag bag!
It only seems appropriate that Miles made his big debut at Road Ready, because this Mopar-Or-No-Car bear is all about safe driving. In fact, with every purchase of a limited-edition Mopar Miles teddy bear, Mopar will donate a portion of the proceeds to the B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe) organization. B.R.A.K.E.S. is a nonprofit, proactive advanced driving school that teaches teens about the importance of safe and responsible driving through both behind-the-wheel and classroom instruction.
When Miles isn’t promoting safe driving, he’s a bit of an adventurer. He had a busy debut weekend, as he was also spotted hitting an off-road trail in northern Michigan. We will be chronicling all of Mopar Miles’ escapades over the next few months on our social media channels, so be sure to keep an eye on the @OfficialMOPAR Twitter, Instagram, and Facebook accounts to see the paw print Miles is leaving at FCA.
You can support a good cause and add Miles to your Mopar collection on our Wear Mopar website. Miles will also be heading to FCA dealerships around the United States.
What kind of adventures would you like to see us take Miles on?